Hubee in a few words
Founded in November 2009, Hubee is a young French company based in the heart of Paris comprising some thirty permanent employees from the Internet, audiovisual and high tech worlds.
Hubee is a fiercely independent simplified joint-stock company (SAS) with a capital of 150,000 Euros, all of which is owned by the company management.
Hubee undoubtedly fields the most experienced team on the French market in terms of developing interactive applications for television and audiovisual on-demand platforms (VOD, catch-up TV, IPTV, etc.).
A team of enthusiasts, all from the audiovisual and new technology spheres, forms the hard core of the company's employees, around which revolve both consultants and developers who collaborate in designing and developing the innovative solutions that enable our clients to better distribute their content on all screen types.
Frédéric Pie, founder and president of Hubee, also founded and directed La Banque Audiovisuelle (LBA) from 2004 to 2009. LBA, the company behind the VODEO.TV website, also made a name for itself by developing tools and services for major audiovisual players up to June 2009, at which point it ceased providing service following its acquisition by the Figaro/SKHF group.
Hubee is, in part, the result of the vision of its founder and this thrilling experience.
A large number of Hubee's employees were trained at the LBA and have been developing video distribution platforms since 2004.
The accelerating pace of growth in digital distribution, bringing with it a proliferation of on-demand content and customised, non-linear programme viewing (both multi-screen and fragmented), is forcing audiovisual and new media players to reinvent more than ever the way they do business and create new alliances.
This explosion in new methods of consuming audiovisual content requires new tools, new applications and new companies, both agile and innovative, that combine solid technological expertise with real creativity and sound understanding of new economic models. As embodied in Hubee !
All these perspectives open up new horizons, along with an infinite number of projects, to your company. The solutions and achievements presented on our website are examples of our know-how, the result of team work, of close collaboration with each one of our clients, and the fruit of past or present projects. Put simply: they illustrate what the Hubee team is prepared to do for you!
Content management, VOD, Catch-up TV, Smart TV ... and your project.
Hubee is a service provider specialised in developing and publishing technological solutions for all those publishers of video content and interactive services that want to extend their offering to the new screens (IPTV, connected TV, web TV, tablets, etc.).
Our mission is to design technical solutions and develop interactive platforms and applications that enable our clients to accelerate the distribution of their programmes and services to the new media (VOD, catch-up TV, web TV, apps, etc.).
Our chosen field of play is the digital distribution of audiovisual content and the development of innovative interactive solutions based around video.
Thanks to this know-how and the strong legitimacy that we enjoy amongst content providers, we also develop a whole range of services and solutions that enable new media players (operators, internet portals, TV and set-top box manufacturers) to strengthen and boost the appeal of their product offering.
Hubee brings a unique expertise to the market through combining the world of video content (film and audiovisual), the most appropriate interactive services and applications – often sourced from the internet industry – and a range of technologies and tools that make it possible to distribute and use this content and these services on all screen types.
It is not web. It is not audiovisual. It is a combination of the two!
Hubee is ideally positioned between two worlds with video content grouping together traditional audiovisual and film, on one side, and the web and new media, on the other side.
Two industries that up to now have remained distinct and that have little understanding of the other, but which realise, more and more each day, that they need one another.
Content digitisation and the proliferation of display screens have forced producers to rethink formats and their method of producing videos. Television viewing, stable for a great many years, has all of a sudden been shaken up by personal television, mobility and the increasingly non-linear nature of programmes.
Tomorrow, no website or interactive application will be without an appropriate form of video.
In other words, the Web is turning progressively to video and, on the other side, audiovisual is being compelled to integrate more and more interactivity, both in content and in its means of distribution.
Hubee brings players from these two worlds closer together, providing them with advice and support, and developing technological solutions combining audiovisual know-how with new internet technologies in order to help these players to expand their product offering and generate new business streams.
A certain idea of what (tele)vision is... plus a few convictions
Agile, innovative and responsive...
It is not always easy to explain in a few simple words the great upheavals that we are witnessing during this audiovisual revolution towards an all-digital industry. This makes it all the more difficult to describe in a nutshell what our role is today, let alone what it may be tomorrow.
Hubee's role is new and decidedly specific. We will attempt here to better define it, in the hope of outlining more clearly what it will be tomorrow as it is succumbs to an unprecedented surge of technological changes, an unbridled increase in new screens and media devices and the convergence of television and the web, video and interactivity.
Our vision of the future is based, therefore, on a few strong convictions drawn from our experience and our pragmatic understanding of digital media and the way in which they are used. This vision shapes a constantly evolving, original method of organisation and leads us to bank on new activities which, in turn, forces us to predict our role of tomorrow so as to place ourselves in the best position.
Designer of user experiences
The starting point - our role today - is therefore to design, integrate and develop technological solutions to help providers of digital services or content with a strong video element to distribute their product offering to new digital fields and the ever-increasing array of new screens (computers, televisions, tablets, smart phones, set-top boxes, game consoles).
This requires a subtle blend of creativity, user interface ergonomics, familiarity with usages, continuous innovation, not to mention a great deal of technological expertise.
The positioning, culture and organisation of Hubee is closely linked with an environment, which is particularly complex and changeable. We adapt every day to meet challenges in terms of innovation and expertise that result from the advent and accelerated renewal of new technology, new players and new screens,
A complex and turbulent environment
The ways of consuming media, most particularly television, are changing and will be increasingly influenced by the trends and uses upon which we are relying to build our future...
Readers, listeners and TV viewers want to "consume" content when they want, wherever they are and however they want; which is to say, they want to instantly access information or watch the film of their choice, without having the media dictate to them. The growth in video on demand and catch-up TV already largely confirms this underlying trend.
The same content must be accessible on several screen types (computer, television, portable devices) in order to ensure its availability, and this across the maximum number of digital territories if it is to stand a chance of surviving and being seen. The increase in screens will also lead to more viewing. Each member of the same family, will be able to access as they please, perhaps at the same moment in time, the content which best suits them. The screens will complement each other, interacting together. Tablets and smart phones for example will become powerful remote controls, controlling televisions ever more intelligently. These screens - portable by nature but often used in the home - will serve as secondary screens to provide all the interaction necessary for new audiovisual programmes (programme information, option to make comments, possibility to enhance the viewer experience among friends or with the channel, real time voting and opinions, impulse purchasing of objects featured in a film or a show).
In the next ten years all that can be connected will be. Not only screens but also domestic appliances, objects, cars, clothes, accessories, and certain other products... All in order to exchange data and interact among themselves and with the consumer. And that which cannot be connected directly will integrate intelligent components (RFID chip, 3D barcode, etc.) so as to prolong the experience and offer additional information, an augmented reality. We will witness a gentle blend of the real and the virtual worlds. Books, magazines and articles will automatically be enriched and the experience heightened by way of virtual applications or informational websites. Hyper-connection will truly mark the advent of clicks & mortar.
Access is king !
This permanent connection of people and objects, an immediate and permanent access to thousands of services, databases and content is creating an era of immediacy. Not being able to access what we want, wherever we are, will soon be incomprehensible and intolerable for “consum'actors”, who will want it "all and right away"! Access to information, a programme or a resource will be more important than owning it. Streaming will take precedence over downloading. This phenomenon can already be seen in the areas of video on demand and film content piracy. It will be soon be the case for e-commerce.
Anywhere, anytime & any device
In general, consuming media and films will become increasingly customised and immediate as it is contextualised: right now (I want to find out more, right where I am, at the moment I think about it) or on the go (while travelling, in transit or to fill downtime). It will also be eminently shared (social networks, recommendations, other consumers’ opinions) and synchronised with our networks in certain cases.
Find your way around the hyperchoice !
In the digital content era, the consumer is drowning under a mass of content never before seen in the history of mankind. We have never published, produced, broadcast or created as many books, films, videos or other audiovisual programming. This media production is exponential and still accelerating. Theoretically, several hundred television channels are accessible, more than 67,000 books are published each year in France, over 8,000 films are available on certain VOD platforms and several million songs are available for purchase on iTunes, while hundreds of hours of audiovisual programmes are available on catch-up TV on the Freebox, not counting the hundreds of programmes broadcast live each day by the channels. As far as YouTube is concerned, more than 250,000 videos are uploaded every day and the site claims that more than 700 billion videos were watched in 2010! Selecting, searching, identifying and choosing what we want to watch or listen to at any given moment is a challenge only paralleled by the incredible overabundance of what the media offer.
Access to this ocean of content will impose new marketing and editorial rules. The power of the media brands and brand image of major publishers are just a small part of the possible solutions. The technologies that we will have to invent, integrate or develop will naturally focus on customisation with profiling using avatars or smart user accounts (accounts that is...not users ;-)), and search and recommendation engines. Implementing smart intelligent systems that learn about what we consume and that take account of our tastes will be essential. Contextual editorial marketing will have to progress in order to offer the right content at the right time to those who need it most. Intuitive user interfaces, as well as ensuring that each search and navigation experience is optimised for each screen, will be crucial elements in the success of service providers. Creativity, innovation and technology are key ingredients in the development of effective and profitable editorial offerings in the digital media world. And this, more than ever...
To be or not to be Interactive
We are convinced that video will increasingly be used on the Web. Cisco forecasts that in 2015 more than 70% of internet traffic will be videos. Aside from what will be flowing through the high-speed networks, those websites or applications that do not incorporate a video component will be visited less, if at all. In contrast, video is becoming increasingly interactive. Not only so that we can navigate through vast programme catalogues in order to make our selection, but also within programme streaming itself. Videos will be clickable and will incorporate more and more metadata, providing access to other content or services. Articles featuring in a film (product placement) will be tagged so that they may be purchased at the end of viewing. Programmes on social issues, talk shows, literary programmes will enable a viewer, even within the very video, to buy the show or book or even learn more about the subject under discussion with just one click on the remote control. It is the heralded advent of e-commerce.
Moving forward with the future
All these trends are important areas in which we are already working, both in experimental and concrete terms, on behalf of major corporate clients or leading brands.
Our engineers and developers dedicate 20% of their time to R&D, to training and testing personal projects which can (and must) produce results for new applications or enhance our clients' services.
The convergence of all these new digital usages and the technological, ergonomic and business challenges facing us are exciting and particularly stimulating in a sector where few players can lay claim to the level of expertise that Hubee possesses.
Continuing to innovate, creating powerful experiences, designing better thought-out services adapted to meet the requirements of new consumers, and developing technological solutions to make the complex nature of all these systems more transparent – regardless of what type of screen… All of this represents the true mission of Hubee.
Or meet us ! Thanks to our deep expertise and technological tools, we can help you enhance your audiovisual assets, find new sources of revenue, recruit the best partners for your box or portal, and find new ways to distribute and monetize your content.